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شنبه 16 اسفند 1393  05:27 ق.ظ
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, and jointly promote the Olympic spirit to flourish. In addition, the joint IOC war Anta more comprehensive cooperation, promotion of the brand to all types of licensed products, from e-commerce readily available image display terminals. In fact, as the Chinese Olympic Committee 2009-2012 strategic partner, Anta except for Chinese sports delegation set off dozens of major international multi-sports equipment provided award, also deeply involved in the promotion of the Olympic Movement in China, the involved in many areas of outstanding athletes, training coaches,  air jordan 3 Olympic education. It can be said, there is no other a sporting goods brand, can in such a full Olympic cycle, so intensive support for the event. Anta create a Chinese Olympic career with the Chinese sports brand in-depth cooperation, combining the strengths of the new era. Electricity supplier may snatch second and third tier markets will become an international big catalyst. Yesterday, 

Nike announced stationed Lynx. Up to now, the world's top ten sports brands, has nine official flagship store opened in Lynx. International sports brands have been eyeing the Chinese  air jordan 6 market, after the first occupation of the north of Guangzhou and other cities, forming a solid market position. China's domestic sports brand to avoid the edge, mostly second and third tier distribution gaps in the market. As more and more people tend to sport the main consumer goods online shopping mode, therefore, online shopping has become an effective way to second and third tier markets sports big drop down front. It is understood that, Nike will launch the first models, limited edition sports shoes in Lynx. With the advent of competition in the era of all-round sporting goods

 market, the Chinese sporting goods industry marketing model has changed. When branding, regardless of any marketing strategy should not deviate from their established policy, we should brand positioning in the established cultural basis points. Elegant birds in a number of years ago recognized this problem and has been insisting to this day, while using their own brand to expand the market, the majority of consumers agree. (A) It is important brand ambassador elegant birds in 2002 on the invitation of superstars Andy Lau, Cecilia days as Brand Ambassador, quickly stabilize the heel gathered in brand sporting goods market. In 2010, with "Happy movement" as the core essence of the full range of brand communication campaign officially started. The first wave "


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than happy, afraid," the spread of the spindle with lightning speed, from full competition, foreign and domestic demand pressure, the same type of brand stand out, and as the beginning of the article said, regardless of any marketing strategy, both no deviation from the "movement happy" brand connotation. In 2012, the elegant birds contracted happy family of five members - He Jiong, Xie Na, Li Weijia, Wu Xin, Du Haitao in the form of a whole family as a brand spokesperson. Whether five members or their personal style presided over the "Happy Camp" are associated with the brand connotation - Sports Happy generate strong association, but also by consumers more receptive.  nike mercurial vapor ix (B) Network New Media has become the main positions according to

 Internet data centers for sports network audience behavior questionnaire: Currently, Internet users satisfaction statistics for different media reports on sports, the Internet was "very satisfied" with the ratio reached 65.0% overall satisfaction (very satisfied + satisfied) reached 92.4%, higher than the traditional television media satisfaction. More elegant birds have long recognized this point, the first time to seize the microblogging positions, as well as the establishment of micro and elegant birds official campaign for the brand connotation happy family, gathered   nike hypervenom phantom a large number of brand advocates. At the same time happy family starred in ad TVC large, healthy, fresh image appearance, the latest expression of the elegant birds concept of health: as long

 as two feet, a pair of shoes, you can run out of the simple pleasures. This TVC large outside except on television, and was also uploaded to the major video sites and community sites, a time to become friends hot topic. Elegant birds take advantage of happy family influence, became China's national sports brand in full to try entertainment marketing leader. Interpretation of the "movement happy," the idea that happiness is the essence of the movement, but also the highest level of sport, when you exercise, it will release all stress and worry, naturally happy, would not consciously put the joy with others share it. I hope this elegant birds happy sport penetrate every person living in China, which help China achieve the dream sports power. In another 30 days, 


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the London Olympics will be "curtain." Today, the delegation will hold Peak Group of Seven Olympic sponsors and the Olympic handover strategy conference equipment, opened Min Olympic sports brand to compete the big screen. Min School of Olympic sports brand to compete the big screen four years ago, the success with the Beijing Olympic Games, Fujian sports brand contrarian economic crisis to achieve sales growth in the face of four years after nike mercurial superfly fg the London Olympics, Fujian sports brand wants to use the Olympics to create miracles again let them out of the current top of the heavy pressure of high inventory predicament. Including Olympic included, Anta, 361 °, special steps, Erke all in on the bet the upcoming London Olympics. Min wrestling sports brand 

marketing battle before the Olympic Games in London claims that, during the London Olympics, they will provide the service award on behalf of New Zealand, Slovenia, Algeria, Lebanon,  nike magista obra fg Iraq, Jordan and Cyprus Olympic Committee and other seven countries, jackets and other sports competitions equipment. Today, the upcoming conference, CEO Xu Zhihua Olympic delegation will be equipped these seven nations Olympic handover. In this Olympic marketing war, the number of its delegation after the signing of international brands Nike and Adidas, ranked first in the domestic sports brand. Generous in London for the Olympic Games, industry analysis, due to the Olympic Games in London, is Europe's major cities, while Olympic long intention to enter the

 European market, so pay particular attention to the London Olympics this year. In fact, the state-sponsored Olympic selection, its future will also become the main Olympic open up markets. Pick generous face, in the province of Anta Pick one of the main competitors, the market for the Olympic Games in London has been a long peep. In fact, three years ago, shortly after the Beijing Olympics just ended, Anta it through tough negotiations for nearly a year, the highest level of the Chinese Olympic Committee to become a "strategic partner", early Chinese sports delegation


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شنبه 16 اسفند 1393  05:25 ق.ظ
توسط: fenshav fenshav


 will accept the award at the London Olympics sponsorship revenue clothing bag. Not only is the Olympic, Anta, Jinjiang brothers with 361 ° and special steps, Erke London also favor for me. 361 ° coverage for CCTV sports groups and three Chinese Olympic team to build the Olympic equipment, the full support of the Chinese sports Legion in 2012, "London Action"; Xtep Justin Gatlin was tailor-made "Olympic boots" while title sponsor of adidas 11pro trx fg the Chinese synchronized swimming team; Erke is sponsoring the Iranian delegation, South Africa, Uzbekistan three Olympics. But Erke responsible person that, regardless of the year of the London Olympics Fujian sports brand marketing fiery and to what extent, based on the funding needs, compared to the Beijing

 Olympics, we still have to cut a lot of marketing expenses. "Four years ago, during the Olympic Games Beijing sales rose straight year, the domestic sports brand enterprises have been plagued by high pressure on the stock in inventory stressful, channel expansion under Difficult, we all want to bet on the London Olympics, to break through the current storm Board. "Pick PR company vice president Liu tells everyone's frustration. Local sports brand leveraging the Olympic turnaround reporter has learned that carrying the 2008 Beijing Olympic Games, "Express", in an economic crisis, local sports brand "emancipated" successful. The recent award of the industry inventory pressure top, channel expansionadidas predator instinct fg Difficult factors such as interference. According to ANTA 

Sports announced the latest quarter would amount orders and sales in the first quarter report showed that the upcoming fourth quarter 2012 sales of Anta, the ordering amount appeared low double-digit percentage declines, affected the whole ANTA 2012 in order amount is also expected to have a high percentage of the magnitude of decline in the number of units. Similarly, the amount of orders in the fourth quarter, another domestic sports brand in the Hong Kong stock market is also not the Olympic ideal, down 20% -30%. According to Pick statement, the amount of decline in orders and the company will take the initiative to control inventories. Quanzhou Textile and Apparel Association by director Wu Min told reporters, local sports brand companies have already 


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شنبه 16 اسفند 1393  05:25 ق.ظ
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realized that the same phenomenon highlights, inventory and other issues, all sporting goods companies to find solutions from internal and external conditions. In addition to marketing and adjust orders, the most important is product innovation, seeking to brand differentiation. However, major sports brand shoes and apparel categories, particularly the relatively high R & D costs of shoes, one of the difficulties is that the enterprises to break impasse faced.Grasp the Olympic opportunity Xu Zhihua no secret of his ambitions, hoping Olympic Games, the world's stage, cheap toms shoes to enhance the visibility and market share. From 2012 to 2020 London Olympics 32nd Summer Olympic Games, they will further expand the international market, through the efforts of two Olympic cycle, there

 is confidence in the international market over the next 10 years will be raised to 10 billion yuan revenue. At the same time, through intensive and meticulous management and improve the level of information, to keep the company in the country's steady double-digit growth. June 25 morning, the fourth day of toms shoes mens the US Olympic track and field trials, the men's 100 meters final results were out, the American sprinter, Xtep spokesperson Gatling its best score of the season nine seconds 80 won the championship! Champion Guy 9 seconds 86 runner-up, Bailey 9 seconds 93 ranked third.

 Three will represent the US team played the 2012 London Olympics. This Olympic year, for the purposes of sprinter Justin Gatlin is a special year, in addition to obtaining Sponsors first domestic fashion sports brand Xtep, its more exciting performance with proved his resurgence: first in March indoor track and field world championships in Turkey after a lapse of nine years of winning the 60 meters champion; turn good condition extended to the outdoor arena, this year's IAAF diamond League in Doha, Eugene station and station Daegu IAAF World Challenge Morocco stations have received one hundred meters contest winner. It is worth mentioning that the IAAF Diamond League in Doha one hundred meters contest, wearing a shirt Gatling special steps


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